Colgate-Palmolive manufactures and sells products that improve the lives of consumers all around the world. Through our advertising, we generate awareness of our brands and communicate the unique value and benefits of our products. Our advertising is a reflection of Colgate's reliability, dependability and trustworthiness. Therefore, our advertising content and placement must be sensitive to the public and its concerns, interests and sensibilities.
We place advertising in a variety of media including television, radio, print, internet and outdoor. We actively seek outlets that reflect the sensibilities of our target consumers. We look for media outlets that are generally positive in nature, contain positive role models and have a family orientation. Our Advertising Guidelines and Advertising Placement Policy Statement guide how and where we place our advertising.